Wednesday, May 6, 2020

Banning Tobacco Companies From Advertising Their Products...

On February 6, 2001 Government of India released shock news on the tobacco Industry when it announced that it would soon table a bill banning Tobacco Companies from advertising their products and sponsoring sports and cultural events. The reason for doing this is to discourage the company’s adolescents from overwhelming tobacco products and also arm the Government with powers to launch an anti-Tobacco Program. According to Suhel Seth, CEO, Equus Advertising said, The ban does not have teeth. It is a typical knee-jerk reaction by any Government to create some kind of popularity for itself. The tobacco industry was a major contributor to the State Exchequer. The people who didn’t agree with the ban challenged that by putting a ban on advertisements and sponsorships by tobacco companies, the state was effectively stepping in to tell smokers that they were incompetent of deciding by themselves what was good or bad for their health and that, therefore it had to play the role of a responsible nanny. According to Amit Sarkar, Editor, Tobacco News â€Å"Adults who consume tobacco do so of their own free choice. The risk falls entirely on them and is fully explained to them.† People believe that then if they lose sight of the truth on which all the free societies depend, namely that freedom and risks are inextricable. They also believe that if you can buy and sell tobacco you should be able to advertise for it also. A survey conducted by the Indian Market Research Bureau (IMRB), 49%Show MoreRelatedBan Banning Tobacco Companies From Advertising Their Products And Sponsoring Sports And Cultural Events867 Words   |  4 Pagesfirst started with the ban on tobacco, but this apparently didn’t work out, so , now they are trying to make face to this problem by increasing taxes. On Feb 6, 2001 Government of India (GOI) dropped a bombshell on the tobacco Industry when it announced that it would shortly table a bill banning Tobacco Companies from advertising their products and sponsoring sports and cultural events. The objective of such a ban was to discourage adolescents from consuming tobacco products and also arm the GovernmentRead MoreBAN ON TOBACCO ADVERTISEMENT IN INDIA800 Words   |  4 PagesBAN ON TOBACCO ADVERTISEMENT IN INDIA In 2004 the government of India banned tobacco companies from advertising their products and sponsoring sports and cultural events. 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