Applying Learning Theory in the Classroom

Applying Learning Theory in the Classroom The two fundamental persuasive learning approaches are the behaviorist and the subjective way to deal with learning hypotheses. This report fundamentally assesses how learning hypotheses are applied in the 14-19 Applied Science homeroom. It analyzes how behaviorism, albeit an obsolete hypothesis, is as yet pertinent in the cutting edge homeroom is as yet utilized in building up the prizes and authorizes strategies of the advanced school. The effect of Piaget’s hypothesis of subjective advancement is assessed and what potential troubles may emerge on the off chance that they were applied precisely as Piaget directed. The effect of clinging thoroughly to Piaget maturational stages is condemned and how it probably won't be conceivable to cling to set ages for movement in a school. Kolb, Vygotsky and Bruner’s constructivist approaches are looked at and demonstrated that, when applied to a spurred class they fill in as they were initially planned but when applied to a progre ssively antagonized class, they aren’t as effortlessly applied. The science homeroom is a characteristically hazardous spot for understudies to work in (Frost, Turner, 2005, p.168). It is along these lines important to impart a degree of ‘discipline’ in the understudies, to guarantee they limit the risks to themselves as well as other people in the science study hall. It is important to ‘condition’ (Child, 1997, pp.114-121)the understudies to carry on when certain orders are given. Conduct scholars accepted that the brain was a clear record ‘tabula rasa’ and that we could watch the reaction to improvement that happened to a living being. Watson imagined that a reaction is bound to be associated with a natural occasion (boost), if that upgrade reaction is rehashed routinely and with a brief timeframe between them (Child, 1997, p.115). Thorndike demonstrated that the understudy is more averse to rehash negative upgrade reactions, which in this manner implies that there will be an expansion in the positive boost reactions, until a right reaction is rehashed consistently. The boost reaction is then fortified at whatever point a positive outcome is delivered (Child, 1997, pp.114-121). Skinner made a few ends from his discoveries in Operant Conditioning (Child, 1997, pp.119-121). The means taken in the molding procedure must be little. Normal prizes are required at the beginning times, yet once the molding is reflexive, prizes can be given less routinely. The prizes must come promptly or soon after a positive reaction to guarantee most extreme adequacy (criticism) (Child, 1997, pp.114-121) When talking about learning hypotheses, it’s important to specify Pavlov because of the significance held in his work, regardless of whether it doesn’t actually straightforwardly influence the study hall. Pavlov spearheaded the possibility of traditional molding with his well known trial where he instructed canines to sal ivate, when an upgrade was applied, not long before food was given to them. The pooches in the end related the ringing of the chime with the appearance of food and salivated fully expecting the food showing up (Child, 1997, pp.116-118). Pavlov’s work doesn't legitimately connection to instructing in the study hall, yet it applies, in that the understudies might be adapted, to have a memory or a reaction to an occasion that occurs inside the study hall condition.

Cell Transport Mechanisms and Permeability

Exercise 1: Cell TransportMechanisms and Permeability:Activity 1: Simulating Dialysis (Simple Diffusion) Lab Report Pre-lab Quiz Results You scored 75% by noting 3 out of 4 inquiries accurately. 1. The main thrust for dispersion is Your answer : c. the film transport protein. Right answer: b. the motor vitality of the atoms moving. 2. In dispersion, atoms move You accurately replied: a. from high focus to low fixation. 3. Which of the accompanying dialysis layers has the biggest pore size? You accurately replied: d. 200 MWCO 4. Avogadro's number is a consistent for the quantity of You accurately replied: b. atoms. Trial Results Predict Question: Predict Question 1: The atomic load of urea is 60. 7. Do you figure urea will diffuse through the 20 MWCO layer? Your answer : a. Truly, yet gradually. Anticipate Question 2: Recall that glucose is a monosaccharide, egg whites is a protein with 607 amino acids, and the normal sub-atomic load of a solitary amino corrosive is 135 g/mole. Which of the accompanying will have the option to diffuse through the 200 MWCO film? Your answer : b. oth glucose and albuminStop and ThinkQuestions: The explanation sodium chloride didn't diffuse left to right is that You effectively replied: c. the layer pore size was excessively little. Glucose is a six-carbon sugar. Egg whites is a protein with 607 amino acids. The normal atomic load of a solitary amino corrosive is 135 g/mole. There is no motivation to run these solutes at the 20 MWCO in light of the fact that Your answer : b. glucose is a protein and in this way too huge to even think about passing. Right answer: d. glucose and egg whites are both too enormous to even think about passing. The pace of dispersion for urea Your answer : c. s quicker than that for sodium since urea is a littler atom. Right answer: b. is more slow than that for sodium since urea is a bigger molecule.Post-lab Quiz ResultsYou have not finished the Post-lab Quiz. Survey Sheet ResultsDescribe two factors that influence the pace of dispersion. Your answer: the solute and the MWCOWhy do you think the urea couldn't diffuse through the 20 MWCO layer? How all around did the outcomes contrast and your forecast? Your answer: I wasn't right. The urea was too huge to even consider diffusing through the 20 MWCODescribe the aftereffects of the endeavors to diffuse glucose and egg whites through the 200 MWCO layer. How very much did the outcomes contrast and your expectation? Your answer: I wasn't right here also. Just the glucose had the option to diffuse.Put the accompanying all together from littlest to biggest atomic weight: glucose, sodium chloride, egg whites, and urea. Your answer: sodium chloride, urea, glucose and egg whites.

What You Can Learn From Praxis Essay Samples

What You Can Learn From Praxis Essay SamplesOne of the first things you need to know about Praxis is that it is not a single book or one resource that can be used by everyone. It is a series of books that can be used by anyone who is interested in their methods. The single resource is only a very basic beginning course and when you have gotten through it, you will have learned the basics of how to write an effective, grammatically correct essay.The reason these essay samples are important is because they make it possible for you to see how much you have learned so far. You can read through each book and get a feel for how many of the concepts were covered and how many weren't. This will help you see how much of the material is new to you. This can be especially important in the later books, as some of the concepts can be very broad.Another thing you should take from the essay samples is that it is important to have a good structure when writing your essay. It is easier to write an es say that is well structured than one that is not. It is also easy to miss a crucial idea that can make the difference between an interesting essay and a boring one.There are so many different ideas and concepts to consider when writing an essay, that many students get sidetracked and simply don't understand everything. It is especially important to keep track of the different parts that go into writing an essay. Knowing where the essay is headed and where you are now allows you to write to the right place.Your major goal is to convince your reader that what you have written is factual. While it may seem simple at first, it is easy to stray into an argumentative tone that has little to do with what is actually stated. When you have analyzed the details of each topic carefully, you can then apply these facts to an argument that supports your view on the topic.There are several reasons why the Praxis series of essay samples is so valuable. For one thing, it helps you learn how to write a well-formulated essay. It also provides you with a structure and pattern for the essays that you will be writing throughout your college career.Of course, the best reason to study the Praxis essays is the fact that they allow you to learn the details of the various topics that you will be studying in the future. You may never remember this type of information, but it is extremely important to have the knowledge so that you can review it when you need it. It is also essential for you to have a method of evaluating the information you read so that you can spot any mistakes that need to be corrected.Whether you are looking to improve your grades or just want to improve your overall knowledge of grammar and writing, reading the essays from the Praxis series can help you do this. If you are a writer looking to improve your skills, then the learning materials from the Praxis series of books will provide you with the information that you need. By getting your hands on the content that y ou need to use, you will be able to construct better essays.

I Am A Great Communicator - 898 Words

The past couple years have been difficult journey for me. Life has become a game, with trying to figure out how I can use my talents and interests to find a career that suits me. I have been told that I am a great communicator, good at managing different forms of social media, very creative, and that my writing skills have improved exponentially. These traits and talents led me to exploring public relations. A couple of my hobbies include cheering for sports teams, and traveling. One of the things that I find appealing about studying public relations is that you can go in a million different routes with a PR degree. Henceforth, I want to pursue getting a job in a public relations field with a sports team. To begin this pursuit, I looked up communications jobs within the National Hockey League. There happened to be a posting with the Arizona Coyotes franchise for a Director of Media Relations. To figure out whether this kind of job is right for me, I must analyse the required tasks an d responsibilities that I would be have to deal with. They are as follows: †¢ 5-7 years experience in a communications, public relations or media relations capacity †¢ Excellent communication and interpersonal skills †¢ Excellent writing and editing skills †¢ Experience working with professional athletes, preferably while traveling with a team †¢ Ability to work on deadline †¢ Ability to handle multiple tasks From what I now know about the IPR program, this major should prepare me for this job reallyShow MoreRelatedWhy I Did Not Be A Competent Communicator978 Words   |  4 PagesIn general I did not consider myself to be a particularly competent communicator, it wasn’t so much that I thought of myself as completely incompetent however if I were going to guess prior to comparing my Communication Competence Scale score with the score my roommate gave me I would’ve ranked myself solidly middle of the pack. In fact, upon reviewing my own scores I found myself to be just a few points above the absolute mean of CCS scores. My own score for my competence level really did not surpriseRead MoreEffective Communication Essays1717 Words   |  7 PagesDuring the summer months, I spend forty hours a week working at the Faxton-St. Lukes Health center. I am a care attendant in the Operating Room. As part of my job, I have the responsibility of r etrieving patients from another floor and delivering them to the surgery unit. Surgery is a very intimidating thing and I am in contact with the patient when they are most frightened. I have learned a great deal from interpersonal communication and have come to realize that all I have learned, will be ableRead MoreCommunication Competence Scale Assessment On Myself And Calculated My Total Score863 Words   |  4 PagesI completed the Communication Competence Scale assessment on myself and calculated my total score to be 98, a low score. 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Both of these men exhibited certain attributes that affected the way that audiences received the messagesRead MoreExpected School-Wide Learning Results854 Words   |  4 Pagesthroughout the semesters you should improve in the 5 ESLRS Effective Communicator, Intellectually developed Person, Problem Solver, Self-directed Life-Long Learner, and Responsible Community Member. As an individual I have improved my ability as an Effective Communicator, Self-directed Life-long Learner and a Responsible Community Member. The first one that I have improved is being an Effective Communicator. An effective communicator demonstrates p urpose and they are aware of the audience when communicatingRead MoreIdentifying Understanding Communication Styles1004 Words   |  5 Pagesthat will get you nowhere! Positive/Encouraging Feedback †¢ What you have to say is important here. Let’s pretend you are speaking to someone at the back of the room who is a little hard of hearing†¦ †¢ Your tone of voice was great. I really get that you are trying hard and I appreciate it. This time, let’s try to focus on eye contact†¦you may need this communication skill infrequently, but it’s good to know fall back on. †¢ Your comments reflect emotion and thought†¦lets explore what you want toRead MoreIdentifying Communication Styles As A Training Professional995 Words   |  4 Pagesthat will get you nowhere! Positive/Encouraging Feedback †¢ What you have to say is important here. Let’s pretend you are speaking to someone at the back of the room who is a little hard of hearing†¦ †¢ Your tone of voice was great. I really get that you are trying hard and I appreciate it. This time, let’s try to focus on eye contact†¦you may need this communication skill infrequently, but it’s good to know fall back on. †¢ Your comments reflect emotion and thought†¦lets explore what you want toRead MoreInformation On Communication Styles And Skills1270 Words   |  6 Pages1. Introduction: In this report, I have explained that how strongly the information is conveyed in both verbal and non-verbal manner in relation to communication styles and skills, which covers deep analysis of all the relevant topics. At the starting of the report, overview of the topic is being discussed along with the biography of an individual of whose communication styles and skills are analyzed. Later on, I have discussed the purpose of the report which states the vital issues like informationRead MoreThe Importance Of Becoming A Great Communicator881 Words   |  4 Pagescelebrity incorporated in the development of her communication skills. As a great communicator, you have to have traits like having eye contact with the people you talk to, having hand movements, have reasons for the advice given to another, speaking clearly, and connecting and understanding others. Throughout the Commencement Speech in Tulane University, Ellen showed all these qualities of becoming a great communicator. From the beginning to end of the Commencement Speech, Ellen did not take herRead MoreThe Concept of Communication Style Essay1050 Words   |  5 Pagesnine communicator styles. A persons style may be dominant, dramatic, contentious, animated ,impression leaving, relaxed, open, or friendly. These dimensions measure how you interact in various situations. For example, if I speak frequently and try to control the converstaion, you might assume that I am dominant in my communicator style. In determining my own commuication style I had a questionnaire completed by both a friend, acquaintance , as well as completing one myself. The friend that I chose

Walt Whitman, Langston Hughes, And Tupac Shakur - 1088 Words

Walt Whitman, Langston Hughes, and Tupac Shakur have a major role in English Literature, Even though they live during the different time periods from different backgrounds, and they all have written many poems about the American dream. When it comes to the American dream, people have different points of view on the topic. Many people believe that American dream is about all American citizens having equal rights and opportunities to achieve the success through hard work. On the other hand, many people believe otherwise, and they believe that not everyone living in the America has same rights and opportunities like and others because race and backgrounds of an individual play a major role whether they are going to succeed or not. While†¦show more content†¦They send me to eat in the kitchen, When company comes† (Hughes, 2,3,4). He shows the discrimination African Americans encounter while living in America, and they are not treated equally. Hughes expresses his feeling s that America was never America to him. In his poem, â€Å"Let America be America again,† Hughes writes, â€Å"(It never was America to me.), O, let my land be a land where Liberty, Is crowned with no false patriotic wreath, But opportunity is real, and life is free, Equality is in the air we breathe. (There’s never been equality for me, Nor freedom in this â€Å"homeland of the free.†)†(Hughes 10-16). In this poem, Hughes points out that he never feels like he is living in America because he never experiences the equality, freedom, and opportunities what he always hears about America. Moreover, Tupac Shakur uses his poetry to address all the injustice happening in the United States with African Americans. In his poem, â€Å"Liberty Needs Glasses† Shakur writes, â€Å"Excuse me but lady liberty needs glasses / and so does Mrs. Justice by her side† (1-2). Shakur uses the symbol of lady liberty and glasses to get the attention of Americans th at they should open their eyes and see what is truly going on. Shakur also uses the end of â€Å"Liberty Needs Glasses† to show double standard of the American dream. He writes â€Å"I mean really if anyone really valued life, and cared about the masses, they’d take ‘em both 2 Pen Optical, and get 2 pairs of glasses† (Shakur

Banning Tobacco Companies From Advertising Their Products...

On February 6, 2001 Government of India released shock news on the tobacco Industry when it announced that it would soon table a bill banning Tobacco Companies from advertising their products and sponsoring sports and cultural events. The reason for doing this is to discourage the company’s adolescents from overwhelming tobacco products and also arm the Government with powers to launch an anti-Tobacco Program. According to Suhel Seth, CEO, Equus Advertising said, The ban does not have teeth. It is a typical knee-jerk reaction by any Government to create some kind of popularity for itself. The tobacco industry was a major contributor to the State Exchequer. The people who didn’t agree with the ban challenged that by putting a ban on advertisements and sponsorships by tobacco companies, the state was effectively stepping in to tell smokers that they were incompetent of deciding by themselves what was good or bad for their health and that, therefore it had to play the role of a responsible nanny. According to Amit Sarkar, Editor, Tobacco News â€Å"Adults who consume tobacco do so of their own free choice. The risk falls entirely on them and is fully explained to them.† People believe that then if they lose sight of the truth on which all the free societies depend, namely that freedom and risks are inextricable. They also believe that if you can buy and sell tobacco you should be able to advertise for it also. A survey conducted by the Indian Market Research Bureau (IMRB), 49%Show MoreRelatedBan Banning Tobacco Companies From Advertising Their Products And Sponsoring Sports And Cultural Events867 Words   |  4 Pagesfirst started with the ban on tobacco, but this apparently didn’t work out, so , now they are trying to make face to this problem by increasing taxes. On Feb 6, 2001 Government of India (GOI) dropped a bombshell on the tobacco Industry when it announced that it would shortly table a bill banning Tobacco Companies from advertising their products and sponsoring sports and cultural events. The objective of such a ban was to discourage adolescents from consuming tobacco products and also arm the GovernmentRead MoreBAN ON TOBACCO ADVERTISEMENT IN INDIA800 Words   |  4 PagesBAN ON TOBACCO ADVERTISEMENT IN INDIA In 2004 the government of India banned tobacco companies from advertising their products and sponsoring sports and cultural events. The objective was to discourage adolescents from consuming tobacco products as well as empower the government with the power to launch an anti tobacco program. . This issue created a serious problem in that it was both ethical and commercial, the government on one hand, believe it was its responsibility to protect the welfare ofRead MoreThe Case Ban On Tobacco Ads And Talks About The Conflict Of Interests Between Tobacco Producers And The Government Essay901 Words   |  4 PagesThis essay is a case study analysis that uses the case Ban on Tobacco Ads and talks about the conflict of interests between tobacco producers and the Government of India. In Feb 2001 the Government of India published the news on tabling a bill that bans Tobacco companies on advertising cigarettes and sponsoring the sports and other cultural events. (1) There are several arguments that support the Government’s decision: 1. Protection of people’s health. As World Health Organization states thatRead MoreIndias Ban on Tobacco664 Words   |  3 Pagesaddiction of marijuana and cocaine, tobacco is becoming more dangerous and damaging drug in the world. Due to its increasing effect in deteriorating health and death tolls on humans, it has become the main concern for many governments and forced them to act and take measures to minimize the damage caused by tobacco products. One typical example of these authorities is the Indian government. For this session of written assignment, I will analyze a case study of ban on tobacco Ads by Indian government. ByRead MoreArgument On The Tobacco Advertising944 Words   |  4 Pages ARGUMENT ON THE TOBACCO ADVERTISING On Feb 6, 2001 Government of India (GOI) dropped a bombshell on the tobacco Industry when it announced that it would shortly table a bill banning Tobacco Companies from advertising their products and sponsoring sports and cultural events. 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The bill mission is to reduce consumption of tobacco products. This paper is based on information provided by the case study and is divided into four section. The first section summarizes arguments in favor of the ban on tobacco advertising in India. The second section summarizes arguments in opposition of the ban on tobacco advertising in Indian. The third sections discuss

Hbs Tivo Case Essay Example For Students

Hbs Tivo Case Essay DIAGNOSIS OF THE PROBLEM: TiVo was launched in March 1999 and aimed at transferring control from TV networks to consumers. Currently (May 2000) TiVo has a low market penetration (0. 04%) but current customers highly satisfied. Experts predicted that the customer base would reach 35000- 80000 by 2000 yearend. PROBLEM IDENTIFICATION: To increase product awareness, customer acquisition and sales by modifying the current marketing strategy and also address the emerging competition. SITUATION ANALYSIS: Price: ?There are two variants of TiVo, â€Å"14hour box† ($499) and â€Å"30 hour box† ($999). Additionally there are service charges with three different rental plans ($9. 95 per month, $99 per year, $199 for life time). ?Price of the product is high than most existing TV sets and very meagre proportion of consumers are ready to pay this high, a price. Product: The product provides various features such as: ?Pausing LIVE TV (â€Å"wow! † Factor) ?EPG(Electronic Progra m Guide)- User Interface available with the device ? Thumbs up and Thumbs down feature, which allows the user to set their preferences based on which a particular program will be recorded proactively by the TiVo box. These preferences are also used by TiVo for suggesting programmes to users. ?Season Pass- automatically records all the episodes of user specified shows. Promotion: ?Confusion around the TiVo product positioning in the press ( PVR, DVR ,EDR ,IVR ,On Demand TV) ? Focus on early adopters in their initial marketing campaign. ?Very limited mass media campaign. Place: ?TiVo collaborated with Consumer Electronics Superstars SONY and PHILIPS and TiVo subsidised the two companies so that they would manufacture the black box distribute it and promote it to retailers. TiVo became nationally available through Best Buy, Circuit city and Sears ALTERNATIVES: ?Reduce the price of 30 hour model to $399 and stop production of 14 hour model while releasing the existing stock of 14 hour model for free. ?Simplifying the user interface to make TiVo more user-friendly. ?To introduce a feature comparable to the 30 second quick skip button available with Replay TV. ?Offer incentives to existing customers fo r promoting the product. ?Shift in the advertising strategy from early adopter based to mass media campaign while focusing on the desired segment of the market (couch potatoes and business executives). Partnership with DirecTV to be sold as a bundle offer. ?Organize events/kiosks to increase awareness about the product. EVALUATION OF ALTERNATIVES: ?Reduction of Price: Reducing the price of TiVo will boost sales but the loss incurred will have to be taken into consideration while deciding a price cut. ?The production of â€Å"14-hour† recorder can be stopped and the units in inventory can be given out for free. Salesman can be given an option to take the â€Å"14-hour† recorder for free and sign an agreement of serving for at least 6 months. This would decrease the turnover rate and increase the understanding of the product amongst sales force that would, in turn, increase the sales. ?Simplification of User Interface: ?The only feature that TiVo lacks in comparison to Replay TV is30 second skip button – â€Å"Quickskip†. So the RnD department should work towards incorporating the same at the earliest. ?Introduction of a referral programme where incentives would be offered to people whose friends or relatives buy an additional TiVo. This would increase the acquisition rate substantially. Shifting to mass media advertising campaign would require a huge capital induction and prior identification of market segments plus targeting the desired segment (couch potatoes and business executives) with appropriate print and audio-visual advertisements. ?Partnership with DirecTV will bring it into direct competition with Microsoft as it also is going to enter in a partnership with DirecTV giving your customers option to choose from either bundle. ?In the below mentioned table, data till Jun 2000 has been taken from Company document and forecasted thereafter. .u9c000b0da47b48e0b36000a179bea7ab , .u9c000b0da47b48e0b36000a179bea7ab .postImageUrl , .u9c000b0da47b48e0b36000a179bea7ab .centered-text-area { min-height: 80px; position: relative; } .u9c000b0da47b48e0b36000a179bea7ab , .u9c000b0da47b48e0b36000a179bea7ab:hover , .u9c000b0da47b48e0b36000a179bea7ab:visited , .u9c000b0da47b48e0b36000a179bea7ab:active { border:0!important; } .u9c000b0da47b48e0b36000a179bea7ab .clearfix:after { content: ""; display: table; clear: both; } .u9c000b0da47b48e0b36000a179bea7ab { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u9c000b0da47b48e0b36000a179bea7ab:active , .u9c000b0da47b48e0b36000a179bea7ab:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u9c000b0da47b48e0b36000a179bea7ab .centered-text-area { width: 100%; position: relative ; } .u9c000b0da47b48e0b36000a179bea7ab .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u9c000b0da47b48e0b36000a179bea7ab .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u9c000b0da47b48e0b36000a179bea7ab .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u9c000b0da47b48e0b36000a179bea7ab:hover .ctaButton { background-color: #34495E!important; } .u9c000b0da47b48e0b36000a179bea7ab .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u9c000b0da47b48e0b36000a179bea7ab .u9c000b0da47b48e0b36000a179bea7ab-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u9c000b0da47b48e0b36000a179bea7ab:after { content: ""; display: block; clear: both; } READ: St. John the Evangelist EssayGrowth rate from Jun-00 to Sep-00 has been taken to be the same as Jun-99 to Sep-99. TiVo will have to concentrate majorly in the 3rd quarter 2000 and spend most of their allotted marketing and sales expenses in these 3 months. Growth rate from Sep-00 to Dec-00 has been taken to be half of Sep-99 to Dec-99 because of expected competition from Microsoft’s Ultimate TV. If TiVo is able to attain the forecasted subscribership then it will be in line with industry experts’ predictions for year-end 2000. Jun-99Sep-99Dec-99Mar-00Jun-00Sep-00Dec-00 No. of subscribers (‘000)1. 02. 518. 032. 048. 0120. 0492. 0 Quarterly growth rate 150%620%78%50%150%310% ACTION PLAN: ?TiVo to be bundled with DirecTV receiver before a similar deal strikes between DirecTV and Microsoft. ?Include the quick skip feature in the product at the earliest. ?Stop producing 14 hour recorder and reduce the price of 30 hour recorder. ?Maximum marketing and sales efforts must be put in before Christmas season including enhanced advertising strategies, incentives to existing customers for product promotion. CONTINGENCY PLAN: ?If the loss due to price cut is too alarming then partnerships with networks can be sought (ABC, CBS and NBC). ?If the media campaign is not able to show the customers what features is TiVo exactly providing then the campaign needs to be revamped so as to more aptly define the features of TiVo. ?Competition from Microsoft’s Ultimate TV box may force TiVo to enter into partnerships with online providers such as AOL to enter the online market.